商务传媒学院知识库

    摘  要

近年来，随着国家加大对传统文化的保护，央视及各地方卫视推出了一系列以传播优秀传统文化为内核的文化类综艺节目，这些节目在迅速发展的同时内容愈加同质化。大量同质化内容不仅引发受众审美疲劳，也导致受众对节目的期待降低。河南卫视推出的“中国节日”系列节目另辟蹊径，以传统节日为主题进行创作，在内容、形式、场景、传播渠道等方面都进行了革新，成为文化类综艺节目创新的典型案例，得到了媒体和受众的认可与支持。

    本文以河南卫视“中国节日”系列节目为研究对象，从传播学视角出发对节目进行分析。经研究发现：在内容方面，节目在展现民俗文化、诗词文化、非物质文化遗产、戏曲文化等传统文化的同时，传递家国情怀、航天精神等价值观念；在形式方面，以歌曲和舞蹈为主要表现形式，用故事剧情串联节目，给受众带来沉浸式的观看体验；在传播渠道上，节目主动拥抱互联网思维，采用“台网并重与先网后台”的播出方式；在传播受众方面，节目以年轻受众为主，注重受众互动并使受众参与节目创作与传播；在传播效果方面，本文从媒体报道和网民评论两方面对节目传播效果进行了细致地分析。经过研究，本文初步厘清了“中国节日”系列节目有别于其他文化综艺节目的创新之处，并对节目存在的一些问题进行分析，总结节目的创新之处与不足，并探索“中国节日”系列节目的成功为文化类综艺节目的创作带来何种启示。

关键词：传统文化 文化类综艺节目 创新 传统节日

Abstract

    _{In recent years, with the country's increasing the protection of traditional culture, CCTV and local TV have launched a series of cultural variety shows with the dissemination of excellent traditional culture as the core. With the rapid development of these programs, the content is becoming more and more homogeneous. A large amount of homogeneous content not only causes the audience's aesthetic fatigue, but also leads to the audience's lower expectations for the program. He Nan TV's "Chinese Festivals" series has found another way to create with the theme of traditional festivals. It has innovated in content, form, scene, communication channels, etc. It has become a typical case of cultural variety show innovation, which has been recognized and supported by the media and audiences.}

    _{This paper takes Henan Satellite TV's "Chinese Festival" series as the research object and analyzes the program from the perspective of communication. After research, it is found that in terms of content, the program not only shows traditional cultures such as folk culture, poetry culture, intangible cultural heritage, opera culture, etc., but also conveys values such as patriotism and aerospace spirit. In terms of form, songs and dances are used as the main forms of expression, and the storyline program is used to bring Immersive viewing experience; in communication channels, the program actively embraces Internet thinking and adopts the broadcast mode of "focusing equal attention to the Taiwan network and the backstage"; in terms of disseminating the audience, the program focuses on young audiences, pays attention to audience interaction and enables the audience to participate in the creation and dissemination of the program; In terms of communication effect, this paper makes a detailed analysis of the program's communication effect from two aspects: media reports and netizens' comments. After research, this article preliminarily clarifies the innovations of the "Chinese Festival" series from other cultural variety shows, analyzes some problems in the program, summarizes the innovations and shortcomings of the program, and explores what kind of enlightenment the success of the "Chinese Festival" series brings to the innovation of cultural variety shows.}

Keywords:Traditional culture;Variety show;Innovation;Traditional festival