作者杨晴
姓名汉语拼音Yang Qing
学号2019000008008
培养单位兰州财经大学
电话18903461227
电子邮件243148673@qq.com
入学年份2019-9
学位类别专业硕士
培养级别硕士研究生
一级学科名称会计
学科代码1253
授予学位会计硕士
第一导师姓名李希富
第一导师姓名汉语拼音Li Xifu
第一导师单位兰州财经大学
第一导师职称教授
第二导师姓名陈虎
第二导师姓名汉语拼音Chen Hu
第二导师单位中兴通讯股份有限公司
第二导师职称高级经济师
题名小米开放式商业模式对绩效的影响研究
英文题名Research on the Impact of Xiaomi's Open Business Model on Performance
关键词开放式商业模式 商业画布 绩效 小米公司
外文关键词Open business model ; Business canvas ; Enterprise performance ; Millet company
摘要

当下,互联网行业的发展日新月异,高新技术企业千帆竞发。企业只有与相关利益者多方合作,才能卓越发展,开放式商业模式开始成为众多企业选择的模式。小米利用开放式商业模式经营企业,上至布局全渠道模式,下至扩张生态链,使企业达到绩效提升的目的。为证明此逻辑的有效性,需把开放式商业模式与小米的企业绩效建立影响机制,并分析此影响机制下的业绩效果,从而得出清晰的逻辑关系,也对同行企业带来借鉴参考的意义。

本文结合商业画布理论,通过采用财务绩效与非财务绩效指标,综合分析小米开放式商业模式九要素对企业绩效的影响。首先,通过交代相关研究背景、目的与意义,引出商业模式与绩效的关系;其次梳理了关于商业模式与绩效的相关概念,以及相关利益者、开放式创新、商业画布三种理论基础;然后描述了小米公司的主要业务,以商业画布理论的九个要素为基础,将要素划分为价值洞察、价值创造和价值获取三个维度来分析小米的开放式商业模式;在此维度的基础之上,构建出开放式商业模式对绩效的影响机制,并选择相关指标分析商业模式九要素对小米绩效的影响表现;最后用财务指标分析与EVA结果来证明小米的商业模式是否会对企业绩效产生影响,并进行总结和启示。

研究表明,小米运用开放式商业模式为企业绩效带来利好。通过这一结果总结出以下启示:企业要以开放的价值理念进行差异化发展,强化生态链布局;也要在价值创造中推进全球化进程,保持其核心竞争力,创建粉丝群体,稳推企业持续化创新发展;更要拓宽收入渠道,适时调整成本结构,为企业获取最大价值。

英文摘要

Nowadays, At present, the development of the Internet industry is changing with each passing day, and thousands of high-tech enterprises are competing, enterprises can develop excellently only by multilateral cooperation with relevant stakeholders. Open business model has become a new model of enterprise development.As one of the Internet companies, Xiaomi uses the open business model to operate its enterprises and achieve the purpose of value enhancement. To prove the effectiveness of this logic, it is necessary to establish an influence mechanism between the open business model and xiaomi's corporate performance, and analyze the performance effect under this influence mechanism, so as to obtain a clear logical relationship and bring reference significance to the peer enterprises.

In this paper, the influence of Xiaomi's open business model on enterprise performance is comprehensively analyzed by using financial performance and non-financial performance indicators in combination with commercial canvas theory and other theories. Firstly, the background, objective and meaning of relevant research are simply introduced. And, the relevant notions and academic foundation of business model and performance are listed out.Then it describes the main business of Xiaomi, analyzes xiaomi's business model based on nine elements of business canvas theory, and divides it into three dimensions, namely value insight, value creation and value obtaining. On the basis of this dimension, the influence approach of open business model on performance is set up, and the performance of Xiaomi is analyzed through relevant indexes. Finally, the analysis results are used to explain whether Xiaomi's business model can improve the performance of the enterprise, and the summary and enlightenment are made to explain the deficiencies and relevant improvements.

Studies show that Xiaomi's use of open business model has brought benefits to enterprise performance. The research enlightenment is as follows: enterprises should carry out differentiated development with open value concept, strengthen the layout of ecological chain, promote the process of globalization to enhance the core technology of enterprises, create fans, stabilize the ability of continuous innovation of enterprises, broaden income channels, timely adjust the cost structure, and obtain the maximum value for enterprises.

学位类型硕士
答辩日期2022-05-29
学位授予地点甘肃省兰州市
研究方向注册会计师
语种中文
论文总页数71
参考文献总数62
馆藏号0004412
保密级别公开
中图分类号F23/735
文献类型学位论文
条目标识符http://ir.lzufe.edu.cn/handle/39EH0E1M/32449
专题会计学院
推荐引用方式
GB/T 7714
杨晴. 小米开放式商业模式对绩效的影响研究[D]. 甘肃省兰州市. 兰州财经大学,2022.
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