信息工程与人工智能学院知识库

Gansu Province is rich in agricultural and sideline products resources, and there are many agricultural and sideline products in this area that are well-known all over the country, such as Huaniu Apple, Lanzhou Lily, Dingxi Potato, Plateau Natsuna, etc. Some products are also very popular in the international market, such as tea, Chinese herbal medicines, etc. Their products cover four categories：special vegetables, special fruits, special grain and oil and Chinese herbal medicines, and there are obvious advantage in resources. However, Gansu is located in northwest China. Compared with the central and east regions, the level of economic development and infrastructure construction in all aspects is slightly backward. Under the influence of many factors, the development of cross-border e-commerce in Gansu, especially cross-border agricultural products e-commerce is still slow. The cross-border e-commerce model can get rid of the time and space restrictions with the help of new business models, relying on the infrastructure system of cross-border agricultural products e-commerce can help regional agricultural products to expand channels and approaches to the international market. At the same time, it can also help regional agriculture upgrade and transform, and inject new vigor and vitality into local economic development.

On the basis of combing and analyzing the related literature of cross-border agricultural products e-commerce at home and abroad, taking the development of cross-border agricultural products e-commerce in Gansu Province as the object, firstly, the cross-border agricultural products e-commerce infrastructure system model is constructed from seven aspects: Communication infrastructure, cross-border logistics, payment system, cross-border e-commerce platform, credit system, traceability system and agricultural products standardization system, and through questionnaire survey, the infrastructure system of cross-border agricultural e-commerce in Gansu province was investigated to understand and clarify the construction, application status and existing problems and deficiencies; Secondly, Through in-depth interviews with practitioners of cross-border agricultural products e-commerce in Gansu Province, a model of influencing factors on the adoption and implementation of cross-border agricultural products e-commerce was constructed by using the grounded theory, and the factors restricting the development of cross-border agricultural e-commerce were analyzed and discussed; Finally, based on the above research results and combined with the actual development situation of cross-border agricultural products e-commerce in Gansu Province, the development path and strategy of cross-border agricultural products e-commerce in line with the actual situation of Gansu Province is proposed. The conclusions are as follows:

(1) In the cross-border agricultural products e-commerce infrastructure system. The infrastructure system mainly consists of seven aspects: Communication infrastructure, cross-border logistics, payment system, cross-border e-commerce platform, credit system, traceability system and agricultural products standardization system. At present, there are the following problems in the construction and application of cross-border agricultural products e-commerce infrastructure system in Gansu Province: logistics clearance efficiency is low; platform cost is high, independent station construction is not perfect; the payment experience needs to be improved; credit problems are frequent; Traceability loopholes still exist; Standardization norms are inconsistent, etc.

(2) In terms of influencing factors of cross-border e-commerce adoption and implementation of agricultural products. The factors that affect the development of cross-border e-commerce business of agricultural products mainly include employment groups, infrastructure system, security and privacy, international situation and state relations, customs clearance, construction and operation costs, products and sales, human resources and policies. At present, there are the following problems in the process of adopting and implementing cross-border agricultural products e-commerce in Gansu: the thinking and cognition of employees is lagging behind, and the scale of employees is limited; infrastructure construction is not perfect, and the supporting role of the foundation needs to be improved; privacy protection is not perfect, and the construction of security and privacy needs to be strengthened; the international situation and state relations are changing rapidly, and the emergency response capability needs to be improved; the clearance process is complex with high resistance and low efficiency; the proportion of construction cost is too large, and the profit margin is small; product disadvantages are obvious, and international sales competitiveness is weak; there is a serious shortage of professional talents, and the talent training mechanism is still not perfect; there are relatively few targeted policies, and the implementation of policies is not in place.

（3）In order to promote the development of cross-border agricultural products e-commerce industry, we can focus on the following aspects.: Promote the transformation of employees' thinking and the development of employees' scale; Strengthen infrastructure construction and improve the infrastructure system; Strengthen security and privacy, and improve the level of security and privacy; Strengthen the construction of enterprises' emergency response capability and improve the emergency response capability and level; Create an integrated and efficient customs clearance mode to speed up customs clearance efficiency and service level; Optimize all links of construction and operation, and enhance the profit margin of enterprises; Optimize cross-border e-commerce selection and promote mature operation of all links; Improve the talent training mechanism and improve the level of talent treatment; Consolidate the promoting role of industrial policies and strengthen the implementation of policies.