经济学院知识库

    随着我国经济发展质量不断提升和人民生活水平持续提高，传统旅游活动已经无法满足游客需求，在旅游活动中人们更加重视探索旅游活动中的文化内涵。黄河流域作为中华文明的重要发源地，文旅资源丰富多样，拥有发展文化旅游产业的坚实基础。在中共中央、国务院印发的《黄河流域生态保护和高质量发展规划纲要》中明确指出要“把文化旅游产业打造成为支柱产业”，“打造具有国际影响力的黄河文化旅游带”。故构建黄河流域文化旅游产业链，促进黄河流域文化旅游产业高质量发展，对实现黄河流域生态保护和高质量发展至关重要。

    基于此，本文从黄河流域文化旅游产业发展现状出发，通过文旅资源开发环节、发展与投资环节、交通运转环节、生活保障与服务环节、市场规模与效益环节和研发与推广环节等六个环节来研究黄河流域文化旅游产业链的构建问题。首先利用聚类分析和区位熵分析沿黄九省区在黄河流域文旅产业发展中所处的优势环节，初步确定黄河流域文旅产业各环节主导建设省区；其次运用主成分分析筛选对黄河流域文旅产业各环节发展较为重要的因素。依据上述结论，利用欧式距离分析各省区在各环节中的合作关系演变情况，明确黄河流域文旅产业各环节主导建设省区与主要建设内容；最后提出构建黄河流域文化旅游产业链的相关对策建议。

    With the continuous improvement of the quality of my country's economic development and the continuous improvement of people's living standards, traditional tourism activities have been unable to meet the deeper needs of tourists. In tourism activities, people pay more attention to the cultural connotation behind tourism activities. As an important birthplace of Chinese civilization, the Yellow River Basin has rich and diverse cultural and tourism resources and has a solid foundation for the development of cultural tourism industries. The "Outline of the Yellow River Basin Ecological Protection and High-Quality Development Plan" issued by the Central Committee of the Communist Party of China and the State Council also clearly pointed out the need to "make the cultural tourism industry a pillar industry" and "create an internationally influential Yellow River cultural tourism belt." Therefore, constructing the cultural tourism industry chain of the Yellow River Basin and promoting the high-quality development of the cultural tourism industry in the Yellow River Basin are essential for realizing the ecological protection and high-quality development of the Yellow River Basin.

    Based on this, this article starts from the current development of the cultural tourism industry in the Yellow River Basin, from the six links of cultural tourism resource development, development and investment, transportation operation, life security and service, market scale and benefit, and R&D and promotion. To study the construction of the cultural tourism industry chain in the Yellow River Basin. First, use cluster analysis and location entropy to analyze the advantages of the nine provinces along the Yellow River in the development of the cultural and tourism industry in the Yellow River Basin, and initially determine the leading construction provinces in each link of the cultural and tourism industry in the Yellow River Basin.Secondly, use principal component analysis to select the more important factors for the development of various links of the cultural tourism industry in the Yellow River Basin.Then, based on the above conclusions,use the Euclidean distance to analyze the evolution of the cooperative relations of various provinces in each link, and clarify the leading construction provinces in each link of the cultural tourism industry in the Yellow River Basin.Finally, the paper puts forward some suggestions on the construction of cultural tourism industry chain in the Yellow River basin.