会计学院知识库

充足的资金能够保障企业正常经营，同时，资金匮乏也是困扰许多企业可持续发展的最大障碍。一些企业开始运用OPM战略来缓解资金短缺的压力，通过占用上下游企业的资金，保证自身正常运营。然而，OPM战略是一把双刃剑，“过度”或者不合理的资金占用势必会影响与上下游企业之间的关系，不但会降低企业的商业信誉也会增加企业的经营风险。所以实施OPM战略的企业应该与上下游企业建立稳定的合作关系。

基于此，本文从价值链视角出发，以格力电器为分析案例，以营运资金管理理论、价值链理论为基础，通过对格力电器OPM战略实施情况进行简单介绍，从内部价值链和外部价值链两个方面，对格力电器运用OPM战略进行营运资金管理进行分析，并对OPM战略下营运资金管理存在的风险进行深入分析。探索了企业运用OPM战略管理营运资金的成功经验，并就如何适当地实施OPM战略提出建议：加强供应商合作的紧密度、优化企业的债务结构、加强存货管理。

最终得出结论：格力电器OPM战略的实施为企业缓解资金压力的同时也存在相应的风险。因此，实施OPM战略的企业应该立足于自身发展情况，在不影响企业商业信用和品牌影响力的情况下占用上下游企业资金，平衡OPM战略的盈利性及风险性，有助于提高OPM战略下的营运资金管理效率。

Sufficient funds can ensure the normal operation of enterprises, and at the same time, lack of funds is also the biggest obstacle to the sustainable development of many enterprises. Some enterprises have begun to use the OPM strategy to alleviate the pressure of capital shortage, and ensure their normal operation by occupying the funds of upstream and downstream enterprises. However, the OPM strategy is a double-edged sword. "Excessive" or unreasonable capital occupation will inevitably affect the relationship with upstream and downstream enterprises, which will not only reduce the business reputation of the enterprise, but also increase the business risk of the enterprise. Therefore, enterprises implementing the OPM strategy should establish stable cooperative relations with upstream and downstream enterprises.

Based on this, from the perspective of value chain, this paper takes Gree Electric as an analysis case, based on working capital management theory and value chain theory, through a brief introduction to the implementation of Gree Electric's OPM strategy, from the internal value chain and external value chain. In one aspect, Gree Electric uses the OPM strategy for working capital management, and conducts an in-depth analysis of the risks of working capital management under the OPM strategy. It explores the successful experience of enterprises using OPM strategy to manage working capital, and puts forward suggestions on how to properly implement OPM strategy: strengthen the tightness of supplier cooperation, optimize the debt structure of enterprises, and strengthen inventory management.

Finally, it is concluded that the implementation of Gree Electric's OPM strategy also has corresponding risks while relieving the financial pressure of enterprises. Therefore, enterprises implementing the OPM strategy should be based on their own development, occupy the funds of upstream and downstream enterprises without affecting the business credit and brand influence of the enterprise, balance the profitability and risk of the OPM strategy, and help improve the OPM strategy. working capital management efficiency.