会计学院知识库

股权激励是激励优秀人才的一种激励机制,是上市公司完善自身管理体系时经常采用的方法。《上市公司股权激励管理办法(试行)》在2006年1月时被我国证监会正式发布，这个文件发布后我国进入了股权管理规范化的发展阶段。对于我国的汽车公司采用股权激励这种办法能不能够达到激励核心员工，增加企业的经济收入，可不可以帮助企业进行战略转型，本文针对此问题展开进一步的探究。

本文使用案例研究的方法，收集了近几年实施股权激励的汽车公司的有关资料后进行筛选，发现长城汽车作为传统车企向科技车企转型的企业之一，选其作为研究的案例公司更具有价值。本文详细介绍了长城汽车所处的行业背景、企业采取股权激励方法的动因、股权激励的实施内容和实施情况，在此基础上分析了长城汽车实施股权激励后给公司各方面带来的影响。对公司的影响分析中主要涉及以下四个方面：财务绩效、科研创新、人力资本、市场反应。通过研究发现，长城汽车通过实施股权激励计划可以激励核心员工，帮助企业优化职工结构，激发创新意识，增加企业的经济效益。最后通过总结研究结论肯定股权激励计划对长城汽车的积极影响并为长城汽车更好的推进股权激励计划提出建议。

Equity incentive, as a long-term incentive mechanism for talent training, is often used to enhance the company’s govern system. In January 2006, China Securities Regulatory Commission (CSRC) formally promulgated the "Listed Companies Equity Incentive Management Measures (Trial)",  which means that China began to bring equity incentive into the standardized management system. And then equity incentive began popular in China. For the automobile industry, this paper further explores whether equity incentive can motivate core employees, help automobile enterprises transform from traditional automobile enterprises to global technology enterprises, and increase the economic benefits of automobile enterprises.

In this thesis, the case study method is adopted to screen the automobile enterprises that have implemented the equity incentive plan in recent years, and it is found that Great Wall Motor, as one of the enterprises that have transformed from a traditional automobile enterprise to a high-tech automobile enterprise, is more practical. This paper introduces in detail the industry background of Great Wall Motor, the motivation and content of the implementation of equity incentive, and on this basis analyzes the impaction of stock ownership . The impact on the company is mainly from four aspects: economic indication, scientific research and innovation, human capital and market response. Through this research, it is found that the equity incentive implementation can motivate core employees, helping enterprise the staff, stimulating the sense of innovation and increasing the enterprise economic benefits. Finally, the equity incentive plan on Great Wall Motor is affirmed positive impact by summing up the research conclusions and suggestions are put forward for Great Wall Motor to better promote the equity incentive plan.