MBA教育中心知识库

experience in Gansu Province, this paper makes a systematic analysis on the facilitation, product price, professional accomplishment and brand influence of bank digital products from the perspective of customers.Thirdly, on the basis of the above comparative analysis and investigation and analysis, following the principles of comprehensiveness, science and

consistency, the evaluation index system of international business competitiveness of Gansu Construction Bank is selected and established, and the evaluation model is constructed by using Analytic hierarchy process (AHP). It also makes an empirical analysis on the international

business competitiveness of Gansu Construction Bank. Finally, on the basis of the above research, the paper puts forward the specific strategies to improve the international business competitiveness of Gansu Construction Bank from the digital point of view.

      The results show that there is still a certain gap between the international business of Gansu Branch of China  Construction Bank and other commercial banks in terms of product expansion and management ability, among which, the lack of product innovation, tedious business process, inflexible pricing mechanism, weak customer base and lack of comprehensive quality of international business line personnel are the key factors that restrict the improvement of the bank's international business competitiveness. Therefore, in order to enhance the international business 

competitiveness of CCB Gansu Branch, we should make full use of digital means, speed up the innovation of digital financial products,optimize and integrate business operation processes, enhance the level of digital pricing of international business, expand international business customers by digital means, and vigorously enhance the digital guarantee

capability of international business.