MBA教育中心知识库

  With the rapid development of my country’s economy and major changes in residents’ lifestyles, changes in the service industry in terms of socialization, specialization, and informatization have become more and more obvious. Plays an increasingly important role in. The rapid development of the times makes people's demand for housekeeping services more and more vigorous and the contradiction between the slow development of housekeeping service industry and the uneven service level is deepening. People urgently need a standardized and professional modern housekeeping service market.

 This article explores the status quo of the Lanzhou housekeeping service industry market, taking a case company-Gansu Longyuan Meiwowomen Housekeeping Service Co., Ltd. as a model, using PEST theory, Porter's five forces model, 4P theory and SWOT analysis to analyze its marketing strategies The status quo and the problems existing in the pros and cons, including talents, management, service cycles and operation management, etc., are analyzed, including practical development paths: one is to develop a staff system and build a professional team; the other is to use standardized operations Enhance the competitiveness of enterprises; third is to develop school-enterprise cooperation to enhance corporate strength; fourth is to build demonstration bases to achieve coordinated development; fifth is to optimize product prices and expand the scope of services; sixth is to broaden marketing channels and use online media.