作者张博
姓名汉语拼音Zhang Bo
学号2018000011523
培养单位兰州财经大学
电话18910667015
电子邮件496411210@qq.com
入学年份2018-9
学位类别专业硕士
培养级别硕士研究生
一级学科名称工商管理硕士(MBA)
学科代码125101
第一导师姓名许云斐
第一导师姓名汉语拼音Xu yun fei
第一导师单位兰州财经大学
第一导师职称教授
题名基于成本控制的希望出版社生产业务流程优化研究
英文题名Research on production business process optimization of Hope Publishing House based on cost control
关键词希望出版社 成本控制 生产流程优化
外文关键词Hope publishing house ; Cost control ; Production process optimization
摘要

摘  要

    随着人们对文化产品需求的增加,文化产业迎来了广阔的市场,出版社具有典型的文化产业属性。它既是知识的创造源泉,也是文化智慧的表达途径,是文化产业的重要一环。一直以来,出版业都属于事业单位,但随着社会的进步与发展推动,现阶段,逐步放开,慢慢也进入了竞争市场。但在角色转变的过程中,出现了较多的问题,如业务流程繁琐等,为了进一步推动出版社的发展,这些问题需亟待解决。

    本文选择希望出版社作为研究对象,从成本控制角度对其生产业务流程进行研究。本文首先对其相关概念及理论进行了阐述,如成本控制等。其次介绍希望出版社生产业务流程产生费用的情况,并指出其存在的问题,出版社存在业务流程完成时间较长,业务流程人工成本花费较高以及出版社信息系统落后等问题,对其原因进行剖析发现主要是上游流程影响下游流程,不增值流程过多以及自动化支持力度不足。基于此提出出版社生产业务流程的优化策略,主要从申请书号与CIP流程、版权申报流程以及管理信息系统的优化、建设出版数据库等方面进行优化。随后对其优化后的效果进行评估,对优化方案进行进一步检验。

    通过研究,一方面帮助希望出版社优化自身的生产流程,提高自身的竞争力,同时也为其他类似出版社优化生产流程提供一定的经验。

英文摘要

Abstract

       As people's pursuit of spiritual material is getting higher and higher, the cultural industry has ushered in a broad market, and publishing houses have obvious characteristics of industrial culture. It is a manifestation of correct values, a means of expression of cultural wisdom, and the center of industrial culture. The publishing house has always been subordinate to the government, but with the promotion of society, at this stage, it is gradually liberalized and gradually entered the competitive market. However, in the process of changing roles, many problems have emerged, such as cumbersome business processes. In order to further promote the development of publishing houses, these problems need to be solved urgently.

       This article chooses Hope Publishing House as the research object to study its production business process from the perspective of cost control. This article first explains its related concepts and theories, such as cost control. Secondly, it introduces the hope that the publishing house will incur costs in the production business process, and points out its existing problems. The publishing house has a long time to complete the business process, high labor costs for the business process, and the publishing house's backward system. The reasons are analyzed and found Mainly upstream processes affect downstream processes, too many non-value-added processes and insufficient automation support. Based on this, the optimization design of the publishing house is proposed, which mainly optimizes the application number and CIP process, the copyright declaration process, the optimization of the management information system, and the construction of the publication database. Afterwards, the optimized effect is evaluated, and the optimized scheme is further tested.

      Through research, on the one hand, it helps hope publishers optimize their own production processes and improve their competitiveness, and at the same time provide certain experience for other similar publishers to optimize their production processes.

学位类型硕士
答辩日期2021-12-05
学位授予地点甘肃省兰州市
语种中文
论文总页数80
参考文献总数46
馆藏号0004050
保密级别内部
中图分类号F203.9/901
文献类型学位论文
条目标识符http://ir.lzufe.edu.cn/handle/39EH0E1M/30979
专题MBA教育中心
推荐引用方式
GB/T 7714
张博. 基于成本控制的希望出版社生产业务流程优化研究[D]. 甘肃省兰州市. 兰州财经大学,2021.
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