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    短视频的发展历经了从UGC到PGC再到PUGC三个阶段，内容也从最开始的粗制滥造到专业优质，从个人创作者的单打独斗变成了团队化的制作运营。尽管发展的很快，但这块的商业还未被完全开发。2016年，Papi酱的爆红是短视频行业发展的分水岭。她的出现预示着短视频生产者可以达到一个很高的位置，而且她拥有的巨大流量也让市场发现了其中可挖掘的商业价值。但是随着短视频内容创作出现天花板，行业不断被细分，商业转化率低等问题暴露出来，行业内需要出现一个可以连接创作者、平台和市场三方的中间人。首先，这个中间人可以生产专业的内容；其次，可以为平台输送优质创作者，扩大平台的市场占有率；最后，拥有可以将巨大流量池变现的能力。在此需求下，中国本土化的短视频MCN应运而生。

    该模式兴起于国外较为成熟的网红经济运作体系，引入中国之后，却意外地走出一条中国化的道路，在国外的发展已经显示疲态的短视频MCN，在国内却受到资本市场的青睐。

    然而物极必反，短视频MCN还未摸清本国市场，就开始扎堆崛起，虽然数量一直增长迅猛，但二八分化越来越明显，头部短视频MCN占据市场60%的收益，所以看似兴盛的行业，各家机构只能说冷暖自知。短视频MCN面临的问题以及如何解决，是业界在短暂的繁荣后需要考虑的事情。

    本文一共分为四章，第一章笔者写了本文的研究背景和意义，并梳理了国内学术界对MCN的研究；第二章首先从概念出发，揭示出MCN的起源，并分析了国内MCN发展的几个阶段，并对背后的原因进行研究分析；第三章是重点章，基于笔者在“毒舌电影”所属的有好戏MCN部门实习的几个月，从有好戏的模式出发，以SWOT进行分析；第四章也是重点章，笔者通过分析短视频MCN目前的困境以及背后的原因，对国内短视频MCN的发展提出相应的对策。

  The development of short video has gone through three stages, from UGC to PGC to PUGC. The content has also gone from crudely crafted to professional and high-quality content, from individual creators to team-based production operations. Despite the rapid development, this piece of business has not yet been fully developed. In 2016, the popularity of Papi sauce was a watershed in the development of the short video industry. Her appearance indicates that short video producers can reach a high position, and the huge traffic she has has also allowed the market to discover the commercial value that can be tapped. However, as short video content creation has a ceiling, the industry is continuously being subdivided, and problems such as low commercial conversion rates have been exposed. There is a need for an intermediary in the industry that can connect creators, platforms, and markets. First, this middleman can produce professional content; second, it can deliver high-quality creators to the platform and expand the market share of the platform; and finally, it has the ability to monetize a huge traffic pool. In response to this demand, China's localized short video MCN came into being.

  This model emerged from the relatively mature economic operating system of Internet celebrities abroad. After being introduced into China, it unexpectedly took a path of sinicization. The short video MCN, which has shown sluggish development abroad, is favored by the capital market in China.

  However, the extremes of things must be reversed. Short video MCN has not yet figured out the domestic market, and began to gather and rise. Although the number has been growing rapidly, the 28th-eight differentiation is becoming more and more obvious. The head short video MCN accounts for 60% of the market's revenue, so it seems to be prosperous. In the industry, various institutions can only say that they know their own way. The problems faced by the short video MCN and how to solve them are things that the industry needs to consider after a brief boom.

  This article is divided into four chapters. In the first chapter, the author writes the research background and significance of this article, and combs the domestic academic research on MCN; the second chapter starts from the concept, reveals the origin of MCN, and analyzes the domestic MCN Several stages of development, and research and analysis of the reasons behind; Chapter 3 is the key chapter, based on the author’s several months of internship in the MCN department of "Poison Tongue Film", which belongs to Youhaoxi MCN, starting from the model of having a good show. The analysis is based on SWOT; Chapter 4 is also a key chapter. Through analyzing the current difficulties of short video MCN and the reasons behind it, the author proposes corresponding countermeasures for the development of domestic short video MCN.