商务传媒学院知识库

2020年爆发了一场席卷世界的世界公共健康危机——新冠疫情，时至今日仍有很多国家深陷在这场危机中。新冠疫情在中国武汉爆发后，中国政府迅速采取控制措施以保护人民群众的健康安全，经过中国政府及民众共同的努力，76天后迅速将新冠疫情控制住，并于4月8日解封武汉市。反观美国，截至2021年1月5日，新冠确诊病例数已经突破了2100万人，死亡人数也超过35万人。

新冠疫情爆发之后，微博、推特等社交媒体分别成为中美民众与政府沟通的桥梁，同时中美主流媒体例如人民日报、华盛顿邮报等充分利用社交媒体的力量为民众传递信息，对抑制疫情发展提供了帮助。由此可见，中美主流媒体官方账号在此次疫情危机中发挥着至关重要的作用。

研究者采用文本分析法对中国人民日报微博账号和美国华盛顿邮报推特账号进行比较研究，以人民日报微博账号和华盛顿邮报推特账号在新冠疫情初期发布的微博和推文作为研究样本，对所有微博内容以及推文进行归类、分析。从而得出结论，认为在危机爆发期间，主流新媒体官方账号应当保证信息的多样性、一致性和准确性，从而提高媒体的公信力，并可以有效控制社会危机。

In 2020, there was a public health crisis swept the world which is COVID-19, even the Antarctic also has the confirmed cases. Until now, there are also has many countries are suffering from this public health crisis. The outbreak of COVID-19 occurred in Wuhan city, China. The Chinese government took the measures quickly to limit the virus spread for make the Chinese people stay health and safety. After 76 days, the pandemic are under control by Chinese government. On April 8, 2020, The Chinese government announced the Wuhan city was unlocked. The U.S. is different with China, until January 5, 2021, the number of confirmed cases of COVID-19 had surpassed 21 million, with more than 350,000 deaths cases.

After the COVID-19 outbreak, social media platform play the communication role to improve the communication between the people and the government during the crisis. Meanwhile, official media in China and the U.S, such as People's Daily and the Washington Post, made full use of the power of social media to deliver information to the public and helped curb the COVID-19 outbreak. It can be seen that the official accounts of mainstream media in China and the US are playing a vital role in the outbreak crisis.

Researchers take Sina Weibo and Twitter in the United States as a research platform, the People's Daily official Weibo account and the Washington post official Twitter account released during the outbreak of the new champions league Weibo and Twitter posts as the research sample, for all the tweets and tweets classification and analysis, explores the mainstream media in new crown epidemic crisis official account of similarities and differences.