商务传媒学院知识库

    随着科技的不断进步，智能手机越来越普及普及，人们每天习惯了从手机上获取新闻资讯。在此过程中，自媒体层出不穷，成为了传播信息非常重要的一个来源，其具有传播快、交互性强等特点。互联网的发展下，大众获取信息的方式越来越方便，自媒体也在这中间得到了飞速发展，但由于门槛比较低的缘故，自媒体行业也许会存在参差不齐的问题。“吴晓波频道”是高质量自媒体的典型代表，自2014年成立以来到现在将近七年时间，它取得了优异的成绩。

    “吴晓波频道”自上线至今已有近七年的时间，用户数量非常多，而且获得了较高的知名度与影响力，传播速度极快，已经成为了财经自媒体领域的一个标杆。它的内容生产与传播在一定程度上来说具有代表性，所以具有一定意义的研究价值。本文通过对“吴晓波频道”的内容生产与传播方面进行研究，采用参与观察、内容分析等方法，主要从三个方面对“吴晓波频道”的内容生产进行分析，然后借鉴著名传播学者拉斯韦尔的“5W”传播理论对其进行传播策略研究，以及对不同层面下“吴晓波频道”的传播模式进行分析，从而探索“吴晓波频道”取得成功的原因。

    本文希望通过对财经知识类自媒体“吴晓波频道”的内容生产与传播进行分析后，能够给其它同类型的自媒体带来一定的指导作用。

    With the continuous advancement of technology, smart phones are becoming more and more popular, and people are accustomed to getting news and information from mobile phones every day. In this process, self-media has emerged one after another and has become a very important source of information dissemination, which has the characteristics of fast dissemination and strong interactivity. With the development of the Internet, the way for the public to obtain information is becoming more and more convenient, and the self-media has also developed rapidly. However, due to the relatively low threshold, the self-media industry may have uneven problems. "Wu Xiaobo Channel" is a typical representative of high-quality self-media. It has achieved excellent results for nearly seven years since its establishment in 2014.

    "Wu Xiaobo Channel" has been online for nearly seven years. It has a very large number of users, and has gained a high reputation and influence. It has a very fast spreading speed and has become a benchmark in the field of financial self-media. Its content production and dissemination are representative to a certain extent, so it has a certain significance of research value. This article analyzes the content production and dissemination aspects of the "Wu Xiaobo Channel", using methods such as participation observation, literature analysis, and case studies, and analyzes the content production of the "Wu Xiaobo Channel" from three aspects, and then draws reference from the famous communication scholars. Lasswell’s "5W" communication theory conducts research on its communication strategy and analyzes the transmission mode of "Wu Xiaobo Channel" at different levels, so as to explore the reasons for the success of "Wu Xiaobo Channel".

    This article hopes that after analyzing the content production and dissemination of the "Wu Xiaobo Channel", a financial knowledge-based self-media, it can bring some guidance to other self-media of the same type.