商务传媒学院知识库

    In recent years, with the rise of various social platforms, a social Q&A community has also emerged, which has both social attributes and network Q&A website attributes. It is an online community based on the interactive form of "question" and "answer" among internal users. The Q&A community originated from abroad and was introduced into China as an imported product. Zhihu is a representative of the domestic Q&A community. It was officially opened in December 2010. It is intended to form an open and comprehensive information Q&A system and a high-quality information system through the establishment of an internal invitation mechanism within the community. .

    With the launch and growth of domestic Q&A communities, people’s awareness of life and health continues to increase, and the discipline of communication is also becoming more mature. People are paying more and more attention to health information, and health communication has gradually become a research hotspot. The rapid development of a certain type of information in the Internet environment will bring about a double-edged sword, and health information is no exception. The user interaction formed on health topics in the Q&A community is worthy of my investigation.

    Based on the introduction of Zhihu community and the research background of health communication, this article detailed research on the