作者张琦
姓名汉语拼音Zhang Qi
学号2018000012576
培养单位兰州财经大学
电话18194283314
电子邮件zhangqi0512@163.com
入学年份2018-9
学位类别专业硕士
培养级别硕士研究生
一级学科名称新闻与传播
学科代码0552
第一导师姓名张淑芳
第一导师姓名汉语拼音Zhang Shufang
第一导师单位兰州财经大学
第一导师职称副教授
题名批评话语分析视角下青年身份的话语建构——以Bilibili《后浪》为例
英文题名Discourse Construction of Youth Identity from the Perspective of Critical Discourse Analysis ——Take Bilibili’s houlang as an example
关键词青年身份 话语建构 批评话语分析
外文关键词Youth status ; Discourse construction ; Critical Discourse Analysis
摘要

随着多元文化和思想的不断涌入,当代青年的价值认知早已成为了一个普遍关注的社会问题。主流价值观认可和传统文化传承也面临着前所未有的挑战。

2020年5·4青年节,Bilibili视频网站播出的视频演讲《后浪》是一次主流文化与青年亚文化的激烈碰撞也是一次具有代表性的青年话语事件并在青年身份的话语建构方面出现了严重分歧

本文立足于批评话语分析视角,借助诺曼·费尔克拉夫的三维框架理论,结合案例本身,制定了适用于当下新媒体环境和话语事件的分析指标,力求解决如下问题:《后浪》话语及其评论分别通过何种方式建构了怎样的青年身份形象?《后浪》历经了怎样的话语实践?此次话语事件背后蕴含着什么样的权力关系和意识形态?文章具体从文本向度、话语实践向度以及社会实践向度三个维度入手解决上述问题。

通过三个向度的分析,可以发现:从文本角度而言,《后浪》话语整体上塑造了积极乐观的青年形象,而评论话语则呈现出消极态势从话语实践向度而言,《后浪》话语生产者延续了从古至今的传统观念和文化,但相关评论和后续创作显然出现了互文性断裂的情况甚至含有戏拟和歪曲传统文化的现象;从社会实践向度而言,《后浪》关注话语事件中媒介资源的争夺、解释权的争夺以及文化的博弈。总体而言,青年亚文化在此次话语事件中始终处于“景观式”抵抗,对社会并没有实质性的颠覆,但也不可彻底消解青年亚文化效能,辩证看待二者关系更有利于社会文化的全面发展。

英文摘要

With the continuous influx of multi culture and ideas, the value cognition of contemporary youth has become a social problem of common concern. The recognition of mainstream values and the inheritance of traditional culture are also facing unprecedented challenges.

On May 4, 2020 youth day, the video speech houlang broadcast by Bilibili video website is a fierce collision between mainstream culture and youth subculture. It is also a representative youth discourse event, and there are serious differences in the discourse construction of youth identity.

Based on the perspective of critical discourse analysis, with the help of Norman Fairclough's three-dimensional framework theory, combined with the case itself, this paper formulates the analysis indicators applicable to the current new media environment and discourse events, and strives to solve the following problems: what ways do the discourse and its comments in houlang construct the youth identity image ?What kind of discourse practice has houlang experienced? What kind of power relations and ideology are behind this discourse event? This paper solves the above problems from three dimensions: text dimension, discourse practice dimension and social practice dimension.

Through the analysis of three dimensions, we can find that: from the perspective of text, the discourse of houlang creates a positive and optimistic youth image on the whole, while the comment discourse presents a negative trend; From the perspective of discourse practice, the discourse producer of houlang has continued the traditional ideas and culture from ancient times to the present, but the relevant comments and subsequent works obviously have intertextuality rupture, even including the phenomenon of parody and distortion of traditional culture; From the perspective of social practice, houlang focuses on the contention of media resources, the contention of interpretation power and the game of culture in discourse events. Generally speaking, youth subculture has always been in the "landscape" resistance in this discourse event, which has no substantial subversion to the society, but it can not completely eliminate the youth subculture efficiency, and dialectical view of the relationship between the two is more conducive to the comprehensive development of social culture.

学位类型硕士
答辩日期2021-05-21
学位授予地点甘肃省兰州市
语种中文
论文总页数56
参考文献总数97
馆藏号0003919
保密级别公开
中图分类号G21/91
文献类型学位论文
条目标识符http://ir.lzufe.edu.cn/handle/39EH0E1M/29801
专题商务传媒学院
推荐引用方式
GB/T 7714
张琦. 批评话语分析视角下青年身份的话语建构——以Bilibili《后浪》为例[D]. 甘肃省兰州市. 兰州财经大学,2021.
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