商务传媒学院知识库

新中国成立70周年作为举国同庆的盛事，主流媒体作为主要报道者与传播者，在此过程中承担起重要的职责。重大主题报道一直以来是我国报道的重点，起到连接大众与国家的桥梁作用。面对当前信息技术的高速发展，5G时代的到来，为大众提供更为便捷的信息服务之时，也对重大主题报道产生相应的影响。传播重大主题报道，创新重大主题报道，在媒体融合趋势下加强重大主题报道的传播效果是主流媒体应承担的责任。通过主流媒体主题报道，能够对当前社会稳定产生一定的影响，影响大众生活及价值观念形成。在2019年新中国成立70周年报道中，以人民日报、央视新闻、新华社为代表的主流媒体做出许多积极尝试，充分展示了新中国成立70周年以来的发展经历，最大程度的拓展了与受众之间的信息连接与情感互动。让受众转变角色，不在作为被动的信息接受者而存在，而是作为信息的接受者与传播者，在传播过程中分享观点，共享情感。

整体来看，主流媒体通过积极正面的传播报道，在实现大众身份认同、建构大众集体记忆及对塑造大众价值观念方面产生正面影响。在报道过程中，主流媒体通过借助新媒体技术，让更多的人在更大的平台中聚集，更全面的实现互相之间的沟通、对话，产生共通的情感与共同的意见。大众在平台中最终实现融合，推动整体社会向前迈进。

The 70th anniversary of the founding of new China is a celebration of the national day. As the main reporter and disseminator, the mainstream media plays an important role in this process. The major theme report has been the focus of our country's report, which plays a bridge role in connecting the public and the country. Facing the rapid development of information technology, the arrival of 5g era, when providing more convenient information services for the public, it also has a corresponding impact on major theme reports. It is the responsibility of mainstream media to spread major theme reports, innovate major theme reports and strengthen the communication effect of major theme reports under the trend of media integration. Through the mainstream media theme report, it can have a certain impact on the current social stability, and affect the formation of public life and values. In the report on the 70th anniversary of the founding of new China in 2019, the mainstream media represented by people's daily, CCTV news and Xinhua News Agency made many positive attempts, fully showing the development experience since the 70th anniversary of the founding of new China, and expanded the information connection and emotional interaction with the audience to the greatest extent. It is not the passive information receiver that makes the audience change their roles, but as the receiver and communicator of information, they share views and emotions in the process of communication.

On the whole, the mainstream media have a positive impact on the realization of public identity, the construction of public collective memory and the shaping of public values through positive communication and reporting. In the process of reporting, the mainstream media through the use of new media technology, let more people gather in a larger platform, more comprehensive communication, dialogue between each other, produce common feelings and common opinions. The public will finally achieve integration in the platform and promote the whole society to move forward.