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伴随着新媒体技术的深入发展，媒介生态环境也在发生着前所未有的变化，“人人都是自媒体”让传统新闻模式下的媒体垄断不复存在，新闻生产更加平民化、传播渠道更加多元化、新闻内容更加碎片化。后真相时代下的媒体在追求新闻时效性的同时更加关注公众的兴趣点和情感需求，这无疑在一定程度上体现了“用户思维”，但是过度地迎合公众的浮躁的情绪和情感需求，就会严重偏离新闻真实性进而引发新闻反转。当下的反转新闻以其“戏剧化的反转形式”和“标签化的新闻主体”引发公众的关注与热议，并成为网络空间的新闻常态。对于反转新闻中人物标签化的研究可以更好的了解反转新闻的传播机制，同时也对整个媒介生态的动向和社会良性发展具有一定的指导和借鉴意义。其次，戈夫曼的框架理论以其普遍适用性为我们研究反转新闻提供了可能性，也为反转新闻中的人物标签化分析提供了多元视角。

本文拟从框架理论的视角来分析反转新闻中的人物标签化，通过选取2013—2019年间具有代表性的反转新闻经典案例，由浅入深地对反转新闻中的人物标签化、框架互动中的人物标签化以及反转新闻中人物标签化的负面效能和规避策略进行研究。在研究中发现，反转新闻中人物标签化的成因源于社会、媒体、受众三个层面；其类型包括社会道德型、官民对抗型、性别歧视型、力量强弱型；人物标签化加速了新闻反转的动态发展，而新闻反转则进一步强化了人物标签；在新闻反转的初始阶段，媒介报道框架很大程度上影响着受众的认知框架，到发酵阶段的媒介报道框架与受众认知框架展开激烈互动与博弈，再到反转阶段的媒介报道框架与受众认知框架的趋于一致，新闻完成反转。而无论新闻最终怎样反转，这一反转过程都进一步加剧了社会阶层矛盾、蚕食了新闻媒体的公信力以及导致对标签化人物的肆意消费。最后，文章从政府、媒介及受众三个方面对如何规避反转新闻人物标签化提出相应策略。

总之，框架理论为反转新闻的人物标签化研究提供了一种更加多元化的视角。在框架理论视阈下，对于反转新闻及反转新闻的人物标签化研究要与媒介生态系统的动态发展和时代大环境结合起来，不应仅仅局限于独立的新闻事件和标签化主体，形成一种动态的、纵横交错的思维方式，这对研究新闻乃至社会发展都具有深远的意义。

With the in-depth development of new media technology, the media ecological environment is also undergoing unprecedented changes. Everyone is the media Let the traditional mode of news media monopoly ceased to exist, the news is more diversified production more populist dissemination channels News content more fragmentation in the pursuit of the truth after the age of media news timeliness, but at the same time pay more attention to the public interest and emotional needs, to some extent, it reflects the user's thinking, but excessively to cater to the public the blundering mood and emotional needs, will be gravely deviates from the news authenticity of news triggered a reversal The reversal of the present news in the form of its dramatic reversal and label of news subject Cause the attention of the public and the hot, and become a news normal network space For inversion of news research of characters in the tag can better understand inversion of news transmission mechanism, but also to the entire media ecology movement and the benign development of the society has a certain guidance and reference significance Second, Mr Gove's framework theory, with its universal applicability research inversion of news for us to provide the possibility, to reverse the characters in the news a tabbed analysis provides a diverse perspective

This article from the Angle of theory framework to analyze the characters in the inversion of news tags, by choosing between 2019 and 2013 the reversal of the typical news classic case, 1 to reverse the characters in the framework of the characters in the news a tabbed interactive labeled, and reverse the news figures labeled, negative efficiency and avoid strategy for research In the study found that the inversion of labeled, the cause of the characters in news from social media audience three levels; Its types include social morality type of confrontation between officials and people type of gender discrimination type of strength strength type; The character labeling accelerates the dynamic development of news inversion, and the news inversion further strengthens the character labeling. In the initial stages of news reversals, media reporting framework to a large extent affects the audience's cognitive framework, fermentation media reports of the development of framework and an intense interaction with audience's cognitive framework game, to reverse phase framework of media and audience's cognitive framework tend to be more consistent, complete inversion of news And no matter how news finally inversion, the reverse process of further intensifies the social class contradictions Encroach on the credibility of the news media and lead to label characters of wanton spending The article from the government, the media and audience three aspects on how to avoid reverse newsmakers labeled, put forward the corresponding strategy

All in all, frame theory as the inversion of the news characters tagging research provides a more diverse perspective Under the framework theory realm, to reverse the news and reverse news characters tagging research and media ecological system dynamic development and the era environment, should not be confined to the independent news events and labeled, the main body, and form a dynamic way of thinking, the journalism and social development has far-reaching significance