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餐饮业是与我们生活密切相关的行业，其发展历史悠久，从古至今，其在经济发展中都有着非常重要的地位。但随着快速发展的互联网科技，消费者需求也跟着时代在转变，传统餐饮企业的发展模式己经无法适应迅速发展的市场需求。现如今，餐饮企业大都希望自己能够在激烈的餐饮市场竞争中得到长久生存并希望能够从中获得一席之地，便有越来越多的企业认为商业模式已然成为企业竞争的关键要素。企业对商业模式根据其自身优势与差异化进行有针对性的创新能够使企业在竞争中占据优势地位，为一个企业更好地创造盈利。
本文通过对海底捞的商业模式创新对于企业绩效的直接影响进行了案例分析研究，将海底捞的商业模式创新举措分别根据商业模式画布理论与商业模式价值理论来结合划分为三个层次，并且选取了以价值主张、关键资源、组织结构三个要素来对进行分析研究，然后根据企业商业模式创新期间的相关数据，从财务数据与非财务数据两方面入手分析，而且从非财务的角度跟同行业企业呷哺呷哺来进行对比分析，研究海底捞企业商业模式创新对企业绩效的影响，最后得出相关结论并且针对不足之处给出相关优化对策及对其他企业带来的启示。
研究表明，海底捞在通过一系列的商业模式创新政策举措之后，其营业收入、运营利润等指标出现了较为大幅度的上升，虽然在商业模式的创新期间由于对运营成本的控制投入相对较多，从而导致短期内一些与企业相关的财务指标出现波动，但是从海底捞企业的长期运营角度来看，海底捞的商业模式是如何进行创新对企业所带来的影响已经在现实中开始慢慢地显现，之前铺设的发展之路也开始使企业渐渐走上长远稳步发展的道路。

Catering industry is an industry closely related to our life, which has a long history of development and has played a very important role in economic development since ancient times. However, with the rapid development of Internet technology, consumer demand is changing with the times, and the development model of traditional catering enterprises has been unable to adapt to the rapidly developing market demand. Nowadays, most catering enterprises hope that they can survive for a long time in the fierce competition in the catering market, and more and more enterprises think that business model has become the key element of enterprise competition. The targeted innovation of business model by enterprises according to their own advantages and differences can make enterprises occupy a dominant position in the competition and create profits for an enterprise.
In this paper, the direct impact of Haidilao's business model innovation on enterprise performance is analyzed and studied. The business model innovation measures of Haidilao are divided into three levels according to the combination of business model canvas theory and business model value theory, and three elements, namely value proposition, key resources and organizational structure, are selected for analysis and research. From the financial data and non-financial data, and from the non-financial point of view, this paper makes a comparative analysis with enterprises in the same industry, studies the influence of business model innovation of Haidilao enterprises on enterprise performance, and finally draws relevant conclusions, and gives relevant optimization countermeasures and enlightenment for other enterprises.
The research shows that after adopting a series of business model innovation policies, Haidilao's operating income, operating profit and other indicators have increased by a large margin. Although during the business model innovation period,due to the relatively large investment in operating costs, some financial indicators related to enterprises fluctuate in the short term, from the perspective of long-term operation of Haidilao enterprises, the impact of how Haidilao's business model is innovated on enterprises has begun to show slowly in reality, and the development road laid before has also begun to show.