商务传媒学院知识库

科技水平的迅猛发展,促使的不仅是整个现代社会的政治、经济和文化的飞跃,更重要的变革则是改变了人们的日常学习、工作和生活的方式。

微信公众平台的出现使得其在很短的时间内就成为用户获取信息的主要入口和场所。另诗歌文化在当下社会的关注度越来越高，诗歌类的文化产品也层出不穷，涌现出许多以传播诗歌文化为内容的微信公众号，‌“为你读诗”便是诗歌类微信公众号的佼佼者。

本文主要通过对‌“为你读诗”公众号的控制传播、内容传播、渠道传播、受众使用情况和传播效果等方面研究，运用相应的研究方法，研究出“为你读诗”公众号传播机制的特征和规律，通过对“为你读诗”传播机制的探究，挖掘出其传播带来的诸如用户、行业、社会以及文化等多方面的价值。随后结合文章的研究和用户使用情况调查，分析出此公众号目前发展所遇到的一些问题和短板，提出公众号的发展优化策略。研究‌“为你读诗”的传播机制和优化策略, 期望能对‌“为你读诗”公众号及相关的诗歌类微信公众号给予相应的建议，使得这些公众号能够更好的发挥自身的传播理念和价值，为用户提供质量更高的内容，继续传播优秀的诗歌和传统文化，产生更加长远的传播效能。

The rapid development of science and technology promotes not only the political, economic and cultural leaps of the entire modern society, but the more important change is to change the way people study, work and live daily.

The emergence of the WeChat public platform has made it the main entrance and place for users to obtain information in a short period of time. In addition, poetry culture is getting more and more attention in the current society, and cultural products of poetry are also emerging one after another, and many WeChat public accounts with the content of dissemination of poetry culture have emerged. The Poem For You is the WeChat public account of poetry. Outstanding.

This article mainly studies the control dissemination, content dissemination, channel dissemination, audience usage and dissemination effect of The Poem For You official account, and using corresponding research methods to study the communication mechanism of the The Poem For You official account. Through the exploration of the communication mechanism of The Poem For You, the characteristics and laws of The Poem For You have unearthed the value of users, industry, society, and culture brought by its communication. Then combined with the research of the article and the user survey, some problems and shortcomings encountered in the current development of this official account were analyzed, and the development and optimization strategy of the official account was proposed. Research on the communication mechanism and optimization strategy of The Poem For You, and hope to give corresponding suggestions to The Poem For You public account and related WeChat public accounts of poetry, so that these public accounts can better exert their own communication Concept and value, provide users with higher quality content, continue to spread excellent poetry and traditional culture, and produce more long-term communication efficiency.