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  近年来，Z时代群体在互联网整体使用者中所占的比重逐步扩大，这类人群在互联网科技日新月异的当下，接受新事物的速度也随之不断提高，弹幕视频网站便在这一阶段得以迅速兴起。弹幕视频网站这一新事物的出现，将传统呆板的评论机制以更加有趣动态的方式呈现在视频之中，极大的提升了网民的参与感，引发了国内视频网站评论弹幕化的浪潮。但由于各种现实因素，各大弹幕视频网站不再只是小众娱乐的聚集地，为求发展必须采取转型才得以完成流量变现这一目标。在这其中，哔哩哔哩（以下简称B站）由于其网站主要以二次元爱好者为主，在他们当中构建起与众不同的社群形式，构建起独有的行业领域，在近几年表现尤为突出。

  B站拥有巨大的年轻用户基础，所形成的专属的具有凝聚力的独特消费群体统称为社群。社群具有不可忽视的影响力，这一群体的划分不以地域为限制，而是靠消费者和产品之间的互动来维系。消费者通过一系列的互动获得精神满足感及归属感，在此基础上，投入时间和金钱不再是一种被动行为而将成为主动行为，随之而来就是社群经济的出现。尽管如此，仍让人好奇放弃了依靠“贴片广告”这种传统盈利模式的弹幕视频网站，是如何仅仅靠拥有相同爱好的“社群”来壮大发展并且找到适合自身的盈利模式。基于这一问题，本文将展开相关方面的探讨研究。

  本文主要采用案例研究的方法撰写，结合盈利模式构成要素等相关理论基础，选取B站作为本文撰写的主要对象，划分不同的发展阶段，在社群经济的视角下分析不同发展阶段B站盈利模式的应用与改进。作为一支在2018年上市的年轻企业，B站目前还存在有巨大的财务问题困扰，B站接下来要考虑的就是如何在各项要素之中把握平衡，将其盈利模式在社群经济的影响之下做到扬长避短，不断改进以促其未来更好的发展。同时期望为相关企业的发展提供一些思路。

      With the vigorous development of Internet technology, the network users of Generation Z have rapidly expanded. Novelties keep entering people's eyes,and barrage video websites have rapidly emerged at this stage. The appearance of the barrage video website, which is a new thing, presents the traditional rigid comment mechanism in the video in a more interesting and dynamic way, which greatly enhances the netizens' sense of participation and triggers the barrage of comments on domestic video websites. However, due to various practical factors, the major barrage video websites are no longer just the gathering place for niche entertainment, and transformation must be taken for the sake of development to realize the flow realization. Among them, Bilili (hereinafter referred to as bilibili), because the website is mainly composed of secondary enthusiasts, has built a unique community form among them and built a unique industry field, which has performed particularly well in recent years.

    Bilibili has a huge young user base, and the exclusive and cohesive unique consumer groups formed are collectively called communities. Community has an influence that cannot be ignored. The division of this group is not limited by region, but maintained by the interaction between consumers and products. Consumers get spiritual satisfaction and sense of belonging through a series of interactions. On this basis, investing time and money is no longer a passive behavior, but an active behavior, followed by the rise of the community economy. However, people abandon the profit model of traditional embedded advertising, start to find and develop the communities they are interested in, and explore new profit models from it. Based on this problem, this paper will discuss and study related aspects.

    This article mainly focuses on case analysis and research, combines with the relevant theoretical basis such as the elements of profit model, takes bilibili company as the main research object, starts research from the company's different development periods, and expounds the profit model of bilibili from the beginning of its establishment to the industry giant from the perspective of the community economy. As a young enterprise listed in 2018, there are still huge financial problems in bilibili. The next thing bilibili should consider is how to balance all the factors, and improve its profit model under the influence of community economy, so as to promote its better development in the future and provide some new perspectives for the profit model of the barrage video website company.