会计学院知识库

随着全球经济一体化和人们对食品安全的格外关注，使食品生产企业面临着 诸多的机遇与挑战。他们不仅要关注竞争对手和自身的生存环境，而且还要重新 审视自身的产业链；不仅要关注自身的发展，还要兼顾产业链上游及下游动态， 只有如此，才能加强抗风险能力，确保产品质量，使企业能够在竞争中处于不败 之地。圣农发展正是基于此种考量，构建了“全产业链商业模式”，将企业的产 业链不断延伸，并实施与之匹配的财务战略。如此，既规避了风险，又使自身财 务绩效不断提升。 文章选取我国肉鸡产业龙头圣农发展作为案例企业，以商业模式、财务战略 相关理论为指导，选取圣农发展 2012—2019 年的相关数据资料进行分析。首先， 对圣农发展的全产业链商业模式进行具体分析，主要从其选择的动因、实施的主 要内容两方面。其次，具体研究全产业链商业模式如何驱动财务战略，且财务战 略又如何推动商业模式落地。再运用绩效分析法，对圣农发展的财务绩效及非财 务绩效进行分析，以此评价圣农发展在全产业链商业模式驱动下的财务战略的实 施效果。最后总结研究结论与启示，得出全产业链商业模式需要合适的财务战略 予以配合，并且两者对圣农发展的财务绩效有着积极的促进作用。 文章通过对圣农发展全产业链商业模式下财务战略研究，可以发现圣农发展 全产业链商业模式有效驱动了其财务战略的实施，投资战略、融资战略、营运资 本战略与股利分配战略之间相互驱动配合，共同促进圣农发展构建全产业链商业 模式，最终实现价值创造。

With the integration of the global economy and people's special attention to food safety, food manufacturers are facing many opportunities and challenges. They must not only pay attention to competitors and their own living environment, but also re-examine their own industrial chain; not only pay attention to their own development, but also take into account the upstream and downstream dynamics of the industrial chain. Only in this way can they strengthen their anti-risk capabilities and ensure products. Quality enables companies to remain invincible in the competition. Based on this consideration, Shengnong Development has constructed a "full-industry chain business model", continuously extending the company's industrial chain, and implementing a suitable financial strategy to cooperate. In this way, it not only avoids risks, but also enables its own financial performance constantly improving. The article selects Shengnong Development, a leader in my country's broiler industry, as a case enterprise, guided by the relevant theories of business models and financial strategies, and selects relevant data of Shengnong Development from 2012 to 2019 for analysis. First of all, a detailed analysis of the business model of the entire industrial chain developed by Shengnong is mainly from two aspects: the motivation of its choice and the main content of its implementation. Secondly, it specifically studies how the business model of the entire industry chain drives financial strategy, and how financial strategy promotes the implementation of business models. Then use the performance analysis method to analyze the financial performance and non-financial performance of Shengnong Development, in order to evaluate the implementation effect of the financial strategy of Shengnong Development driven by the business model of the whole industry chain. Finally, summarizing the research conclusions and enlightenment, it is concluded that the business model of the entire industry chain needs appropriate financial strategies to cooperate, and both have a positive role in promoting the financial performance of Shengnong Development. Through the study of the financial strategy under the business model of  Shengnong Development of the entire industry chain, the paper can find that Shengnong Development of the business model of the entire industry chain effectively drives the implementation of its financial strategy. Investment strategy, financing strategy, working capital strategy and dividend distribution strategy drive and cooperate with each other, jointly promote the development of Shengnong, build a business model for the entire industry chain, and ultimately realize value creation.