会计学院知识库

  Since the 21st century, the major retail giants have competed to seize offline retail resources under the threat of the Internet. Therefore, there are many online and offline integration of the cases emerging. In this kind of resource integration, the main body of all parties hopes to reach a greater impact than their individual efforts by complementing each others advantages and integrating their value chains. However, choosing the appropriate object and path will affect the success of integration and the healthy development of the whole society economy. Therefore, this paper chooses Yonghui Superstores as an example to analyze the impact of its value chain integration on its financial performance, in order to provide reference for the healthy development of enterprises.

  First of all, this paper combs the existing value chain theory results based on domestic and foreign literature research, and expounds the value chain theory and synergy theory applied in this paper to build a certain theoretical basis for the financial performance analysis.

  Secondly, this paper takes Yonghui Superstores’ value chain integration as a case study object, analyzing the dynamics, paths and performance of the chain integration. It is found that the value chain integration is aimed at the introduction of external advanced strategy, technology, operation, capital and other aspects to fill the gap in the enterprise itself, in order to improve market competitiveness. Its integration path includes the internal and external aspects. The internal value chain integration accomplished the online and offline integration through the O2O strategy , and finished the information and technology integration by JD.com and Tencent data platform. External integration accomplished the integration based on upstream procurement and downstream marketing integration.

  After the above research results, it is found that in the process of value chain integration, there are synergies in enterprise management, operation and finance. Therefore, this paper analyzes the financial performance of Yonghui Superstores’ value chain integration process from the perspective of synergy, and evaluates the changes of EVA indicators. Firstly, through analysis, it is found that the value chain integration makes Yonghui Superstores expand the market and obtain synergies, so that all kinds of financial performance indicators show a good trend overall. Secondly, combined with EVA indicators to evaluate the overall performance of Yonghui Superstores, it is found that the comprehensive performance indicators have improved, indicating that the integration of the value chain has played a positive role in promoting Yonghui supermarket.