国际经济与贸易学院知识库

“双循环”新发展格局下充分利用“两个市场、两种资源”，增加国内国外之间的生产与消费关联，需促进国内企业“走出去”，形成更多跨国型企业。快递业作为物流领域的重要组成，其更好的“走出去”，可辅助促进内外商品的流通。同时，又值全球新冠疫情持续期间，我国快递行业“走出去”亦能为全球抗疫贡献中国力量。顺丰快递作为中国快递行业的标杆企业，更应把握时机，积极地“走出去”。然而，国际市场中，大多数发达国家与成熟市场已经被国际快递巨头占据，国内快递企业“走出去”面临一定的困境。当此之时，新兴市场发展潜力大，快递市场相对并不完善，且行业竞争小，或将成为中国快递企业在区位选择时优先考虑的区域。但新兴市场全球范围较广，涵盖国家较多，本土快递企业实力有限，需要进一步从中选择重点区位，层层推进国际化业务。

本文以顺丰为研究对象，首先对顺丰国际化现状进行了梳理，发现其国际化中存在的问题；其次，通过对顺丰内部环境及外部环境的分析，总结顺丰在新兴市场的优势、劣势、机会与挑战；最后，结合顺丰实际情况，从地理位置、联通优势、基建水平、营商环境、成本分析和跨境电商等多方面，对新兴市场中各国对比分析，层层筛选出新兴市场中的优先选择区域和国家。本文研究认为，顺丰应该优先在东南亚市场布局，其中新加坡、马来西亚、泰国、菲律宾四国是东南亚区域内优先选择国家，结合当前顺丰在东南亚市场的布局，以“有轻有重”、 “轻重结合”的方式在东南亚进行发展。同时，以东南亚市场为根基，建立物流 平台和战略联盟等，层层推进，促进顺丰企业国际化的进一步深入。

For the sake of enhancing the domestic and foreign relevance between production and consumption with the background of fully using "double markets, double resources" under the Dual Circulation pattern, more enterprises need to become transnational enterprises by going abroad. As an important part of logistics domain, logistic enterprises go abroad smoothly will promote domestic and foreign commodity circulation. If Chinese logistic enterprises enter into the international market during COVID-19 period, it will help China to make more positive contributions. As a Chinese iconic logistic enterprise, SF Express must take the opportunity to enter into the international market actively. However, most of the shares in developed markets and other mature markets have been occupied by international logistic enterprises, like DHL and TNT, thus, domestic logistic enterprises need to find more places to open. The emerging markets have great development potential, who was not occupied by the international logistic enterprises, furthermore, there's little competitiveness in logistic industry. Thus, the emerging market can be considered by Chinese logistic enterprises when they're choosing location. In spite of this, the range of the emerging market is broad, which covers a lot of regions and countries, considering domestic logistics enterprises' limited power, the paper thinks the enterprises need to choose some major areas to internationalize progressively. The paper firstly reviews and summarizes the current internationalization situation of SF Express, and points out its problem. Secondly, throughout the analysis of internal and external environment of SF Express, it discusses the superiority, inferiority, occasion and challenges of SF Express to develop in the emerging market. Finally, with the combination of SF Express's real situation, picking out prioritized regions and nations progressively in the emerging market by comparison.

The paper also thinks SF Express could firstly lay out in the Southeast Asian market, among which Singapore, Malaysia, Thailand and the Philippines are the major markets. SF Express can combine the present layout there, developing in the regions by a comprehensive method. Meanwhile, SF Express can corporate with other Chinese enterprises to establish a logistic platform based on the Southeast Asian market, which could help with its further international development.