作者陈丽媛
姓名汉语拼音Chen Liyuan
学号2018000008247
培养单位兰州财经大学
电话15193133042
电子邮件649832722@qq.com
入学年份2018-9
学位类别专业硕士
培养级别硕士研究生
一级学科名称会计
学科代码1253
第一导师姓名张鲜华
第一导师姓名汉语拼音Zhang Xianhua
第一导师单位兰州财经大学
第一导师职称副教授
第二导师姓名李波
第二导师姓名汉语拼音Li Bo
第二导师单位甘肃中贸伟业文化投资管理集团有限责任公司
第二导师职称高级会计师
题名金山办公的现金流风险管理研究
英文题名Research on Cash Flow Risk Management of Jinshan Office
关键词远程协同办公行业 现金流风险管理 金山办公
外文关键词Telework industry ; Cash flow risk management ; Jinshan offic
摘要

受新冠疫情的影响,巨大的远程办公需求给远程协同办公行业带来了利好:一方面,大大降低了筛选目标用户的成本和目标用户的教育成本;另一方面,用户需求在短时间内的快速激发和暴增反向优化了产品力,为远程协同办公行业的长远发展增添了动力。然而,疫情催化了远程办公需求在短期内的提升,但长期使用粘性还有待加强,仍需突破当前发展的痛点和难点。特别是在疫情期间,远程协同办公企业大多是以产品优惠和免费试用的方式提供相关协同办公产品,但免费不可持续,且巨头开始进场收购市场份额,整个行业将遭遇现金流大考。

本文首先通过梳理国内外远程办公和现金流风险管理两个领域的 相关文献,依托现金流风险管理DSO(Days Sales Outstanding)和最佳现金持有量等理论,推导出远程协同办公行业的现金流风险及内外部诱因。随后,针对金山办公进行了典型案例的分析。结果表明:公司现金流短期偿债能力虽然不存在较大问题,但流动比率过高,闲置资金利用效率低;由于金山办公采用较为宽松的信用政策,并且为了促销,大量赊购,回款速度变慢,增加了坏账风险,现金流成长能力和收益能力不足以及管理人员现金流管理风险意识淡薄等风险。最后,基于金山办公风险评估结果,从优化现金流运营管理、加强现金流风险识别与控制以及完善客户信用评级体系等方面提出现金流风险管理的对策建议,以期能够为改善远程协作办公行业的现金流管理现状提供帮助和指导。

英文摘要

Affected by the COVID-19 epidemic, the huge demand for telecommuting has brought benefits to the telecommuting industry: on the one hand, the cost of screening target users and the education cost of target users have been greatly reduced; On the other hand, the rapid stimulation and explosion of user demand in a short time has reversed the optimization of product strength, and added power to the long-term development of the remote collaborative office industry. However, the epidemic situation has catalyzed the demand for telecommuting to improve in a short time, but the long-term use stickiness needs to be strengthened, and it is still necessary to break through the pain points and difficulties of current development. Especially during the epidemic period, most remote cooperative office enterprises provide relevant cooperative office products in the form of preferential products and free trial, but free is not sustainable, and giants start to enter the market to acquire market share, and the whole industry will encounter a cash flow test.

In this paper, firstly, by combing the relevant literature in the fields of telecommuting and cash flow risk management at home and abroad, and relying on the theories of cash flow risk management, DSO(Days Sales Outstanding) and optimal cash holdings, the cash flow risk and internal and external incentives of telecommuting industry are deduced.  Then, a typical case of Jinshan Office was analyzed. The results show that although there is no big problem in the short-term solvency of cash flow, the current ratio is too high and the utilization efficiency of idle funds is low; Because Jinshan Office adopts a relatively loose credit policy, and for promotion, a large number of purchases are made on credit, which slows down the rate of payment, which increases the risk of bad debts, the lack of cash flow growth ability and profitability, and the weak awareness of cash flow management risk among managers. Finally, based on the results of Jinshan office risk assessment, this paper puts forward some countermeasures and suggestions on cash flow risk management from the aspects of optimizing cash flow operation management, strengthening cash flow risk identification and control, and perfecting customer credit rating system, in order to provide help and guidance for improving the cash flow management status of remote cooperative office industry.

学位类型硕士
答辩日期2021-05-16
学位授予地点甘肃省兰州市
语种中文
论文总页数63
参考文献总数53
馆藏号0003738
保密级别公开
中图分类号F23/614
文献类型学位论文
条目标识符http://ir.lzufe.edu.cn/handle/39EH0E1M/29416
专题会计学院
推荐引用方式
GB/T 7714
陈丽媛. 金山办公的现金流风险管理研究[D]. 甘肃省兰州市. 兰州财经大学,2021.
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