统计与数据科学学院知识库

随着时代的变化与发展，消费者在消费过程中对于消费方式的选择已经开始变得多元化，同时消费者在选择消费方式时，也已不仅仅只满足于购买到自己满意的商品为目的，还会考虑到消费过程中的服务体验度、便捷程度、商品的性价比等各相关因素。随着高科技的日新月异，消费者选择消费方式时会受到年龄、性别、收入情况等个人特征方面的影响。本文从研究消费者消费方式出发，采用调查问卷搜集数据的方式，以兰州市居民为样本进行了抽样调查。通过抽样调查得到的数据进行因子分析，得出影响消费者选择消费方式的主要方面，最后依据数据分析的结果，结合问卷中所涉及到的领域，对相关消费场所及行业给出发展型建议。

依据分析结果可以看出，年龄对商业模式的选择有很大影响。随着主力消费群体的年轻化，消费模式会向更快捷，更便利的方向发展，无人工服务的消费也会越来越被人们接受。

With the changes and development of the times, The consumer's choice of consumption in the course of consumption has begun to diversify. At the same time, when consumers choose their consumption methods, and it's not only enough to buy what you want.,but also consider the service experience in the consumption process, convenience, the  value of the product and the other factors. With the high technology change with each passing day,consumers will be affected by personal characteristics such as age, gender, and income when they choose to consume.This article embarks from the research consumer spending patterns,with the method of questionnaire to collect data, residents of the city of lanzhou sampled the sample.By using data obtained from  sampling survey for factor analysis,concluded that influence consumer choice the main aspects of consumption patterns,finally, according to the results of data analysis,combined with the questionnaire to involved  in the field,Give developmental advice on the relevant consumer areas and industries.

It can be seen from the analysis results，age has a big impact on the

business model.As the main consumer group is getting younger,consum--ption patterns to more quickly,more convenient,the consumption of non-human services will be more and more acceptable.